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2012 ElectionsReleases

Obama’s ‘Convention Bounce’ May Actually be an Ad Bounce

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008 (MIDDLETOWN, CT) Sept. 12, 2012 – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the presidential conventions. As Table 1 shows, during the August 26 to September 8 period, Obama and his allies aired 40,000 ads on broadcast and national cable television, the vast majority of which were paid for by the Obama campaign.  By comparison, Romney and his allies aired roughly…
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September 12, 2012
2012 ElectionsReleases

Outside Group Involvement in GOP Contest Skyrockets Compared to 2008

Romney Advertising Dominates in Florida; General Election Advertising Sets Furious Pace (MIDDLETOWN, CT) Jan. 30, 2012 – The overall number of GOP presidential ads on the airwaves this election year is comparable with 2008, but who is paying for them so far has changed significantly.  The influence of SuperPACs in the race for the 2012 GOP nomination is clear, with a more than 1600 percent increase in interest-group sponsored ads aired as compared to 2008. In the first presidential election cycle following the Supreme Court’s landmark decision in Citizens United v. FEC, interest group involvement in the presidential air war…
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January 30, 2012