October 29, 2014
Return to the release “Ad Spending Tops $1 Billion”
Table A2: Volume and Estimated Cost of Advertising in US Gubernatorial Races by Sponsor
| State | Sponsor | Est. Cost (in millions) | Number of Airings |
|---|---|---|---|
| Alaska | PARNELL, SEAN & SULLIVAN, DAN | 0.06 | 401 |
| Alaska | WALKER, BILL | 0.11 | 1021 |
| Alaska | WALKER, BILL & MALLOTT, BYRON | 0.04 | 465 |
| Alabama | BENTLEY, ROBERT | 2.87 | 8852 |
| Alabama | GARNER, HARRIS | 0 | 16 |
| Alabama | GRIFFITH, PARKER | 0.83 | 1835 |
| Arkansas | COLEMAN, CURTIS | 0.03 | 57 |
| Arkansas | HUTCHINSON, ASA | 2.22 | 5248 |
| Arkansas | JOBS AND OPPORTUNITY | 1.2 | 2844 |
| Arkansas | REPUBLICAN GOVERNORS ASSOCIATION | 1.58 | 4482 |
| Arkansas | ROSS, MIKE | 1.69 | 4007 |
| Arizona | 60 PLUS ASSOCIATION | 0.42 | 281 |
| Arizona | AMERICAN ENCORE | 1.2 | 876 |
| Arizona | ARIZONA FREE ENTERPRISE CLUB | 0.1 | 187 |
| Arizona | ARIZONA FUTURE FUND | 0.02 | 52 |
| Arizona | BENNETT, KEN | 0.17 | 234 |
| Arizona | BETTER LEADERS FOR ARIZONA | 0.65 | 855 |
| Arizona | DUCEY, DOUG | 5.21 | 7211 |
| Arizona | DUVAL, FRED | 1.79 | 2925 |
| Arizona | JONES, CHRISTINE | 2.97 | 4177 |
| Arizona | LEGACY FOUNDATION ACTION FUND | 0.15 | 130 |
| Arizona | REPUBLICAN GOVERNORS ASSOCIATION | 1.96 | 3345 |
| Arizona | RESTORE ARIZONA'S FUTURE PAC & THE DEMOCRATIC GOVERNORS ASSOCIATI | 0.83 | 843 |
| Arizona | REVITALIZE ARIZONA | 0.08 | 21 |
| Arizona | RGA ARIZONA PAC | 0.17 | 269 |
| Arizona | SMITH, SCOTT | 0.41 | 843 |
| Arizona | THOMAS, ANDREW | 0.43 | 826 |
| California | KASHKARI, NEEL | 2.78 | 2660 |
| Colorado | BEAUPREZ, BOB | 0.89 | 1900 |
| Colorado | DEMOCRATIC PARTY OF COLORADO | 0.03 | 72 |
| Colorado | GESSLER, SCOTT | 0.06 | 173 |
| Colorado | HICKENLOOPER, JOHN | 1.98 | 3608 |
| Colorado | INSPIRE COLORADO | 0.06 | 122 |
| Colorado | MAKING COLORADO GREAT | 3.26 | 3965 |
| Colorado | NRA POLITICAL VICTORY FUND | 0.1 | 199 |
| Colorado | PROTECT COLORADO VALUES | 0.21 | 315 |
| Colorado | REPUBLICAN GOVERNORS ASSOCIATION | 1.74 | 2450 |
| Colorado | REPUBLICANS WHO WANT TO WIN | 0.02 | 88 |
| Connecticut | CONNECTICUT FORWARD | 3.58 | 2679 |
| Connecticut | FOLEY, TOM | 4.4 | 4533 |
| Connecticut | GROW CONNECTICUT | 2.84 | 2220 |
| Connecticut | MALLOY, DAN | 3.59 | 3885 |
| Connecticut | MCKINNEY, JOHN | 1.02 | 1591 |
| Florida | CRIST, CHARLIE | 1.03 | 1483 |
| Florida | FLORIDA DEMOCRATIC PARTY | 23.66 | 40358 |
| Florida | FLORIDA REPUBLICAN PARTY | 36.91 | 65313 |
| Florida | FLORIDIANS FOR CLEAN ENERGY | 0 | 6 |
| Florida | LET'S GET TO WORK | 13.24 | 26723 |
| Florida | NEXTGEN CLIMATE ACTION COMMITTEE | 3.26 | 3794 |
| Florida | PARTNERSHIP FOR FLORIDA'S FUTURE, INC | 0.05 | 67 |
| Florida | SCOTT, RICK | 0.18 | 238 |
| Georgia | BETTER GEORGIA ACTION, INC | 0.07 | 28 |
| Georgia | CARTER, JASON | 7.65 | 10932 |
| Georgia | COALITION FOR GEORGIA'S FUTURE | 0.04 | 91 |
| Georgia | CONSERVATIVE BUSINESS LEADERS PAC | 0.02 | 8 |
| Georgia | DEAL, NATHAN | 5.47 | 8792 |
| Georgia | HUNT, ANDREW | 0 | 6 |
| Georgia | NRA POLITICAL VICTORY FUND | 0.22 | 379 |
| Georgia | PENNINGTON, DAVID | 0.07 | 30 |
| Georgia | PEOPLE FOR THE AMERICAN WAY | 0.1 | 109 |
| Georgia | REPUBLICAN GOVERNORS ASSOCIATION | 0.64 | 782 |
| Georgia | REPUBLICAN GOVERNORS ASSOCIATION 2014 PAC | 1.48 | 2236 |
| Georgia | RGA GEORGIA 2014 PAC | 0.17 | 207 |
| Hawaii | ABERCROMBIE, NEIL | 0.91 | 2583 |
| Hawaii | AIONA, DUKE | 0.51 | 1129 |
| Hawaii | AMERICAN COMEBACK COMMITTEE | 0.95 | 1481 |
| Hawaii | HANNEMANN, MUFI | 0.14 | 499 |
| Hawaii | HAWAII FORWARD | 0.8 | 1700 |
| Hawaii | HAWAII INDEPENDENT PARTY | 0.04 | 75 |
| Hawaii | IGE, DAVID | 0.43 | 1093 |
| Hawaii | NEA ADVOCACY FUND | 0.29 | 684 |
| Hawaii | UNIVERSITY OF HAWAII PROFESSIONAL ASSEMBLY | 0.04 | 71 |
| Hawaii | WORKERS FOR A BETTER HAWAII | 0.02 | 14 |
| Iowa | BRANSTAD, TERRY | 3.56 | 10940 |
| Iowa | CITIZENS FOR A HEALTHY IOWA | 0 | 1 |
| Iowa | HATCH, JACK | 0.46 | 1903 |
| Iowa | PROGRESS IOWA | 0 | 6 |
| Iowa | RIGHT DIRECTION | 0.46 | 1735 |
| Iowa | VOTE VETS ACTION FUND | 0.08 | 264 |
| Idaho | BALUKOFF, AJ | 1.37 | 7730 |
| Idaho | FULCHER, RUSS | 0.07 | 180 |
| Idaho | OTTER, BUTCH | 0.49 | 2362 |
| Idaho | REPUBLICAN GOVERNORS ASSOCIATION | 0.16 | 861 |
| Idaho | REPUBLICAN GOVERNORS ASSOCIATION IDAHO PAC | 0.08 | 470 |
| Illinois | BRADY, BILL | 0.03 | 87 |
| Illinois | DILLARD, KIRK | 0.34 | 411 |
| Illinois | FUND FOR PROGRESS AND JOBS | 0.99 | 312 |
| Illinois | ILLINOIS FREEDOM PAC | 8.85 | 6182 |
| Illinois | MID AMERICA FUND | 0.48 | 1545 |
| Illinois | QUINN, PAT | 21.03 | 21104 |
| Illinois | RAUNER, BRUCE | 36.3 | 32706 |
| Illinois | RUTHERFORD, DAN | 0.07 | 84 |
| Kansas | ALLIANCE FOR A FREE SOCIETY, INC | 0.04 | 82 |
| Kansas | ALLIANCE FOR FREEDOM | 2 | 4085 |
| Kansas | AMERICANS FOR PROSPERITY | 0.12 | 528 |
| Kansas | BROWNBACK, SAM | 1.27 | 4745 |
| Kansas | DAVIS, PAUL | 1.61 | 5345 |
| Kansas | KANSAS VALUES INSTITUTE | 1.84 | 4064 |
| Kansas | NEA ADVOCACY FUND | 0.72 | 1173 |
| Kansas | NRA POLITICAL VICTORY FUND | 0.23 | 263 |
| Kansas | REPUBLICAN GOVERNORS ASSOCIATION | 1.67 | 4573 |
| Kansas | REPUBLICAN GOVERNORS ASSOCIATION KANSAS PAC | 0.13 | 357 |
| Kansas | ROADMAP SOLUTIONS, INC. | 0.16 | 593 |
| Kansas | WINN, JENNIFER | 0 | 19 |
| Kentucky | HEINER, HAL | 0.19 | 572 |
| Massachusetts | BAKER, CHARLIE | 0.53 | 379 |
| Massachusetts | BAKER, CHARLIE & POLITO, KARYN | 0.87 | 1150 |
| Massachusetts | BAKER, CHARLIE & POLITO, KARYN & MASSACHUSETTS REPUBLICAN PARTY | 0.52 | 704 |
| Massachusetts | BERWICK, DON | 0.44 | 495 |
| Massachusetts | COAKLEY, MARTHA | 0.7 | 672 |
| Massachusetts | COMMONWEALTH FUTURE INDEPENDENT EXPENDITURE PAC | 5.18 | 3639 |
| Massachusetts | FALCHUK, EVAN | 0.32 | 762 |
| Massachusetts | GROSSMAN, STEVE | 0.71 | 469 |
| Massachusetts | MASS FORWARD | 0.36 | 383 |
| Massachusetts | MASS INDEPENDENT EXPENDITURE PAC | 2.22 | 1127 |
| Massachusetts | MASSACHUSETTS DEMOCRATIC STATE COMMITTEE | 1 | 1122 |
| Massachusetts | MASSACHUSETTS TEACHERS ASSOCIATION IE PAC | 1.11 | 706 |
| Massachusetts | MCCORMICK, JEFF | 0.06 | 43 |
| Maryland | AMERICA'S FAMILIES FIRST ACTION FUND | 1.68 | 1015 |
| Maryland | BROWN, ANTHONY | 6.3 | 6031 |
| Maryland | BROWN, ANTHONY & ULMAN, KEN | 1.96 | 1468 |
| Maryland | DEMOCRATIC GOVERNORS ASSOCIATION | 0.86 | 1255 |
| Maryland | GANSLER, DOUG | 5.32 | 6630 |
| Maryland | GEORGE, RON | 0 | 1 |
| Maryland | HOGAN, LARRY | 1.67 | 1370 |
| Maryland | HOGAN, LARRY & RUTHERFORD, BOYD | 2.06 | 1583 |
| Maryland | MARYLAND DEMOCRATIC PARTY | 0.52 | 315 |
| Maryland | MIZEUR & COATES | 1.27 | 1587 |
| Maine | CAMPAIGN FOR MAINE | 0.12 | 799 |
| Maine | CUTLER, ELIOT | 0.56 | 2286 |
| Maine | LEPAGE, PAUL | 0.49 | 1909 |
| Maine | MAINE CONSERVATION VOTERS ACTION FUND | 0.23 | 693 |
| Maine | MAINE FORWARD PAC | 1.11 | 2865 |
| Maine | MICHAUD, MIKE | 1.15 | 4327 |
| Maine | PLANNED PARENTHOOD ACTION FUND | 0.11 | 314 |
| Maine | REPUBLICAN GOVERNORS ASSOCIATION | 1.01 | 3273 |
| Maine | RGA MAINE PAC | 0.07 | 277 |
| Michigan | CHANGE AGENT CONSORTIUM | 0.02 | 13 |
| Michigan | DEMOCRATIC GOVERNORS ASSOCIATION | 9.17 | 15910 |
| Michigan | INDEPENDENCE USA PAC | 1.22 | 375 |
| Michigan | MICHIGAN REPUBLICAN PARTY | 1.02 | 1523 |
| Michigan | REPUBLICAN GOVERNORS ASSOCIATION | 6.76 | 12868 |
| Michigan | SCHAUER, MARK | 2.29 | 4227 |
| Michigan | SNYDER, RICK | 7.37 | 10670 |
| Minnesota | ALLIANCE FOR A BETTER MINNESOTA ACTION FUND | 1.97 | 3614 |
| Minnesota | DAYTON, MARK | 1.44 | 2615 |
| Minnesota | FREEDOM CLUB | 0.87 | 885 |
| Minnesota | HONOUR, SCOTT | 0.03 | 33 |
| Minnesota | JOHNSON, JEFF | 0.87 | 1395 |
| Minnesota | MINNESOTA ACTION NETWORK | 0.31 | 466 |
| Minnesota | MINNESOTA DEMOCRATIC FARMER-LABOR PARTY | 0.49 | 1530 |
| Minnesota | MINNESOTA JOBS COALITION | 0.01 | 15 |
| Minnesota | SEIFERT, MARTY | 0.01 | 31 |
| Minnesota | ZELLERS, KURT | 0.13 | 197 |
| North Carolina | NATURAL RESOURCES DEFENSE COUNCIL | 0.63 | 698 |
| Nebraska | AMERICAN FUTURE FUND | 0.28 | 644 |
| Nebraska | BRUNING, JON | 0.77 | 2364 |
| Nebraska | CARLSON, TOM | 0 | 1 |
| Nebraska | CITIZENS FOR A SOUND GOVERNMENT | 0.46 | 1162 |
| Nebraska | FOLEY, MIKE | 0.19 | 528 |
| Nebraska | HASSEBROOK, CHUCK | 0.9 | 4143 |
| Nebraska | IMPACT AMERICA ACTION | 0.19 | 560 |
| Nebraska | MCCOY, BEAU | 1.06 | 3531 |
| Nebraska | REPUBLICAN GOVERNORS ASSOCIATION | 0.3 | 1054 |
| Nebraska | RICKETTS, PETE | 2.06 | 12844 |
| Nebraska | SLONE, BRYAN | 0.12 | 343 |
| Nebraska | USA SUPER PAC | 0.16 | 362 |
| New Hampshire | HASSAN, MAGGIE | 0.59 | 1249 |
| New Hampshire | HAVENSTEIN, WALTER | 0.56 | 992 |
| New Hampshire | LIVE FREE PAC | 0.29 | 255 |
| New Jersey | BUONO, BARBARA | 4.15 | 1597 |
| New Jersey | CHRISTIE, CHRIS | 14.63 | 7496 |
| New Jersey | GARDEN STATE FORWARD | 1 | 804 |
| New Jersey | LA ASOCIACION DE CONSUMIDORES LATINOS | 0.25 | 274 |
| New Jersey | NEW JERSEY EDUCATION ASSOCIATION | 0.73 | 846 |
| New Jersey | ONE NEW JERSEY | 0.4 | 170 |
| New Jersey | REPUBLICAN GOVERNORS ASSOCIATION | 2.35 | 595 |
| New Mexico | BETTER NEW MEXICO PAC | 0.01 | 11 |
| New Mexico | KING, GARY | 0.53 | 995 |
| New Mexico | MARTINEZ, SUSANA | 3.94 | 8099 |
| New Mexico | RAEL, LAWRENCE | 0.17 | 422 |
| New Mexico | REPUBLICAN GOVERNORS ASSOCIATION | 0.43 | 708 |
| New Mexico | WEBBER, ALAN | 0.37 | 1018 |
| Nevada | SANDOVAL, BRIAN | 0.82 | 1517 |
| New York | ASTORINO, ROB | 0.81 | 2477 |
| New York | CUOMO, ANDREW | 8.51 | 12226 |
| New York | CUOMO, ANDREW & HOCHUL, KATHY | 4.39 | 4213 |
| New York | ERIE COUNTY DEMOCRATIC COMMITTEE | 0.02 | 27 |
| New York | NEW YORK DEMOCRATIC PARTY | 3.53 | 6510 |
| New York | NEW YORK REPUBLICAN STATE COMMITTEE | 0.09 | 202 |
| New York | NEW YORK STATE DEMOCRATIC COMMITTEE | 7.21 | 9188 |
| New York | NEW YORKERS FOR FISCAL FAIRNESS | 0.11 | 485 |
| New York | RESCUE NEW YORK INC | 0.45 | 883 |
| Ohio | FITZGERALD, ED | 0.78 | 1850 |
| Ohio | KASICH, JOHN | 3.07 | 4698 |
| Ohio | KASICH, JOHN & TAYLOR, MARY | 3.14 | 6938 |
| Ohio | PAY US BACK OH | 0.13 | 171 |
| Ohio | PLANNED PARENTHOOD FEDERATION OF AMERICA | 0.03 | 125 |
| Ohio | REPUBLICAN GOVERNORS ASSOCIATION | 2.17 | 5124 |
| Oklahoma | DORMAN, JOE | 0.59 | 977 |
| Oklahoma | FALLIN, MARY | 1.41 | 2820 |
| Oklahoma | REPUBLICAN GOVERNORS ASSOCIATION | 0.23 | 428 |
| Oregon | EVERYTOWN FOR GUN SAFETY ACTION FUND | 0.01 | 9 |
| Oregon | KITZHABER, JOHN | 0.89 | 2773 |
| Oregon | RICHARDSON, DENNIS | 0.37 | 764 |
| Oregon | TOO EXTREME FOR OREGON COMMITTEE | 0.15 | 287 |
| Pennsylvania | CORBETT, TOM | 14.37 | 21593 |
| Pennsylvania | KEY QUESTIONS KEY ANSWERS | 0.11 | 35 |
| Pennsylvania | MCCORD, ROB | 6.92 | 6280 |
| Pennsylvania | MCGINTY, KATIE | 2.48 | 4821 |
| Pennsylvania | NEXTGEN CLIMATE ACTION COMMITTEE | 1.11 | 1468 |
| Pennsylvania | PENNSYLVANIA FAMILIES FIRST | 1.75 | 2302 |
| Pennsylvania | PHILADELPHIA FEDERATION OF TEACHERS | 0.87 | 268 |
| Pennsylvania | SCHWARTZ, ALLYSON | 5.78 | 4449 |
| Pennsylvania | WOLF, TOM | 20.35 | 22863 |
| Rhode Island | ALLIANCE FOR A BETTER RHODE ISLAND | 0.07 | 110 |
| Rhode Island | AMERICAN LEADERSHIP PROJECT | 0.22 | 241 |
| Rhode Island | BLOCK, KEN | 0.16 | 434 |
| Rhode Island | FUNG, ALLAN | 0.59 | 1041 |
| Rhode Island | MID AMERICA FUND | 0.1 | 95 |
| Rhode Island | PELL, CLAY | 1.55 | 4374 |
| Rhode Island | RAIMONDO, GINA | 1.98 | 5322 |
| Rhode Island | RHODE ISLAND DEMOCRATIC STATE COMMITTEE | 0.12 | 266 |
| Rhode Island | TAVERAS, ANGEL | 1.04 | 2585 |
| South Carolina | DEMOCRATIC GOVERNORS ASSOCIATION | 0.26 | 1099 |
| South Carolina | ERVIN, TOM | 2.02 | 5287 |
| South Carolina | HALEY, NIKKI | 2.65 | 7104 |
| South Carolina | REPUBLICAN GOVERNORS ASSOCIATION | 1.15 | 3418 |
| South Carolina | SHEHEEN, VINCENT | 1.8 | 6337 |
| South Carolina | THE MOVEMENT FUND | 0.27 | 930 |
| South Dakota | DAUGAARD, DENNIS | 0.44 | 1272 |
| South Dakota | HUBBEL, LORA | 0 | 24 |
| South Dakota | LOWE, JOE | 0.01 | 34 |
| South Dakota | WISMER, SUSAN | 0.06 | 262 |
| Tennessee | HASLAM, BILL | 1.31 | 2763 |
| Texas | ABBOTT, GREG | 19.95 | 37062 |
| Texas | DAVIS, WENDY | 12.82 | 20107 |
| Texas | GLASS, KATHIE | 0 | 11 |
| Texas | PERRY, RICK | 0 | 3 |
| Virginia | CITIZENS UNITED | 0.28 | 667 |
| Virginia | COMMON SENSE VIRGINIA PAC | 0.12 | 404 |
| Virginia | CONSERVATIVE CAMPAIGN COMMITTEE | 0.08 | 145 |
| Virginia | CUCCINELLI, KEN | 7.26 | 15839 |
| Virginia | DEMOCRATIC PARTY OF VIRGINIA | 3.21 | 4709 |
| Virginia | ENDING SPENDING ACTION FUND | 0.12 | 160 |
| Virginia | FIGHT FOR TOMORROW | 0.08 | 82 |
| Virginia | INDEPENDENCE USA PAC | 0.61 | 772 |
| Virginia | MCAULIFFE, TERRY | 10.67 | 21442 |
| Virginia | NEA ADVOCACY FUND | 0.31 | 1421 |
| Virginia | NEXTGEN CLIMATE ACTION COMMITTEE | 1.15 | 4826 |
| Virginia | NRA POLITICAL VICTORY FUND | 0.09 | 367 |
| Virginia | PEOPLE FOR THE AMERICAN WAY | 0.04 | 125 |
| Virginia | PLANNED PARENTHOOD VOTES | 0.33 | 1459 |
| Virginia | PURPLE PAC | 0.16 | 744 |
| Virginia | REPUBLICAN GOVERNORS ASSOCIATION | 0.15 | 919 |
| Virginia | REPUBLICAN GOVERNORS ASSOCIATION & KEN CUCCINELLI | 2.23 | 5984 |
| Virginia | SARVIS, ROBERT | 0.05 | 224 |
| Virginia | VIRGINIA PRINCIPLES FUND | 0.15 | 513 |
| Vermont | MILNE, SCOTT | 0.04 | 136 |
| Vermont | SHUMLIN, PETER | 0.44 | 1176 |
| Wisconsin | BURKE, MARY | 5.34 | 19016 |
| Wisconsin | FIRE FIGHTERS FOR A BETTER WISCONSIN | 0.02 | 100 |
| Wisconsin | GREATER WISCONSIN COMMITTEE | 2.68 | 6123 |
| Wisconsin | NATIONAL RIFLE ASSOCIATION | 0.38 | 726 |
| Wisconsin | NATIONAL RIFLE ASSOCIATION INSTITUTE FOR LEGISLATIVE ACTION | 0.16 | 273 |
| Wisconsin | RIGHT DIRECTION WISCONSIN PAC | 0.98 | 2046 |
| Wisconsin | WALKER, SCOTT | 6.11 | 17693 |
| Wisconsin | WISCONSIN DEMOCRATIC PARTY | 0 | 5 |
| Wisconsin | WISCONSIN LEAGUE OF CONSERVATION VOTERS INDEPENDENT EXPENDITURE C | 0.17 | 586 |
| Wisconsin | WISCONSIN WOMEN VOTE | 0.61 | 1269 |
| Wisconsin | WMC ISSUES MOBILIZATION COUNCIL | 0.73 | 1188 |
| Figures are from January 1, 2013 to October 23, 2014. Numbers include broadcast television. CITE SOURCE OF DATA AS: Kantar Media/CMAG with analysis by the Wesleyan Media Project. |
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