Ad Spending Tops $1 Billion: Table A2

October 29, 2014
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Table A2: Volume and Estimated Cost of Advertising in US Gubernatorial Races by Sponsor

StateSponsorEst. Cost (in millions)Number of Airings
Figures are from January 1, 2013 to October 23, 2014. Numbers include broadcast television.
CITE SOURCE OF DATA AS: Kantar Media/CMAG with analysis by the Wesleyan Media Project.
AlaskaPARNELL, SEAN & SULLIVAN, DAN0.06401
AlaskaWALKER, BILL0.111021
AlaskaWALKER, BILL & MALLOTT, BYRON0.04465
AlabamaBENTLEY, ROBERT2.878852
AlabamaGARNER, HARRIS016
AlabamaGRIFFITH, PARKER0.831835
ArkansasCOLEMAN, CURTIS0.0357
ArkansasHUTCHINSON, ASA2.225248
ArkansasJOBS AND OPPORTUNITY1.22844
ArkansasREPUBLICAN GOVERNORS ASSOCIATION1.584482
ArkansasROSS, MIKE1.694007
Arizona60 PLUS ASSOCIATION0.42281
ArizonaAMERICAN ENCORE1.2876
ArizonaARIZONA FREE ENTERPRISE CLUB0.1187
ArizonaARIZONA FUTURE FUND0.0252
ArizonaBENNETT, KEN0.17234
ArizonaBETTER LEADERS FOR ARIZONA0.65855
ArizonaDUCEY, DOUG5.217211
ArizonaDUVAL, FRED1.792925
ArizonaJONES, CHRISTINE2.974177
ArizonaLEGACY FOUNDATION ACTION FUND0.15130
ArizonaREPUBLICAN GOVERNORS ASSOCIATION1.963345
ArizonaRESTORE ARIZONA'S FUTURE PAC & THE DEMOCRATIC GOVERNORS ASSOCIATI0.83843
ArizonaREVITALIZE ARIZONA0.0821
ArizonaRGA ARIZONA PAC0.17269
ArizonaSMITH, SCOTT0.41843
ArizonaTHOMAS, ANDREW0.43826
CaliforniaKASHKARI, NEEL2.782660
ColoradoBEAUPREZ, BOB0.891900
ColoradoDEMOCRATIC PARTY OF COLORADO0.0372
ColoradoGESSLER, SCOTT0.06173
ColoradoHICKENLOOPER, JOHN1.983608
ColoradoINSPIRE COLORADO0.06122
ColoradoMAKING COLORADO GREAT3.263965
ColoradoNRA POLITICAL VICTORY FUND0.1199
ColoradoPROTECT COLORADO VALUES0.21315
ColoradoREPUBLICAN GOVERNORS ASSOCIATION1.742450
ColoradoREPUBLICANS WHO WANT TO WIN0.0288
ConnecticutCONNECTICUT FORWARD3.582679
ConnecticutFOLEY, TOM4.44533
ConnecticutGROW CONNECTICUT2.842220
ConnecticutMALLOY, DAN3.593885
ConnecticutMCKINNEY, JOHN1.021591
FloridaCRIST, CHARLIE1.031483
FloridaFLORIDA DEMOCRATIC PARTY23.6640358
FloridaFLORIDA REPUBLICAN PARTY36.9165313
FloridaFLORIDIANS FOR CLEAN ENERGY06
FloridaLET'S GET TO WORK13.2426723
FloridaNEXTGEN CLIMATE ACTION COMMITTEE3.263794
FloridaPARTNERSHIP FOR FLORIDA'S FUTURE, INC0.0567
FloridaSCOTT, RICK0.18238
GeorgiaBETTER GEORGIA ACTION, INC0.0728
GeorgiaCARTER, JASON7.6510932
GeorgiaCOALITION FOR GEORGIA'S FUTURE0.0491
GeorgiaCONSERVATIVE BUSINESS LEADERS PAC0.028
GeorgiaDEAL, NATHAN5.478792
GeorgiaHUNT, ANDREW06
GeorgiaNRA POLITICAL VICTORY FUND0.22379
GeorgiaPENNINGTON, DAVID0.0730
GeorgiaPEOPLE FOR THE AMERICAN WAY0.1109
GeorgiaREPUBLICAN GOVERNORS ASSOCIATION0.64782
GeorgiaREPUBLICAN GOVERNORS ASSOCIATION 2014 PAC1.482236
GeorgiaRGA GEORGIA 2014 PAC0.17207
HawaiiABERCROMBIE, NEIL0.912583
HawaiiAIONA, DUKE0.511129
HawaiiAMERICAN COMEBACK COMMITTEE0.951481
HawaiiHANNEMANN, MUFI0.14499
HawaiiHAWAII FORWARD0.81700
HawaiiHAWAII INDEPENDENT PARTY0.0475
HawaiiIGE, DAVID0.431093
HawaiiNEA ADVOCACY FUND0.29684
HawaiiUNIVERSITY OF HAWAII PROFESSIONAL ASSEMBLY0.0471
HawaiiWORKERS FOR A BETTER HAWAII0.0214
IowaBRANSTAD, TERRY3.5610940
IowaCITIZENS FOR A HEALTHY IOWA01
IowaHATCH, JACK0.461903
IowaPROGRESS IOWA06
IowaRIGHT DIRECTION0.461735
IowaVOTE VETS ACTION FUND0.08264
IdahoBALUKOFF, AJ1.377730
IdahoFULCHER, RUSS0.07180
IdahoOTTER, BUTCH0.492362
IdahoREPUBLICAN GOVERNORS ASSOCIATION0.16861
IdahoREPUBLICAN GOVERNORS ASSOCIATION IDAHO PAC0.08470
IllinoisBRADY, BILL0.0387
IllinoisDILLARD, KIRK0.34411
IllinoisFUND FOR PROGRESS AND JOBS0.99312
IllinoisILLINOIS FREEDOM PAC8.856182
IllinoisMID AMERICA FUND0.481545
IllinoisQUINN, PAT21.0321104
IllinoisRAUNER, BRUCE36.332706
IllinoisRUTHERFORD, DAN0.0784
KansasALLIANCE FOR A FREE SOCIETY, INC0.0482
KansasALLIANCE FOR FREEDOM24085
KansasAMERICANS FOR PROSPERITY0.12528
KansasBROWNBACK, SAM1.274745
KansasDAVIS, PAUL1.615345
KansasKANSAS VALUES INSTITUTE1.844064
KansasNEA ADVOCACY FUND0.721173
KansasNRA POLITICAL VICTORY FUND0.23263
KansasREPUBLICAN GOVERNORS ASSOCIATION1.674573
KansasREPUBLICAN GOVERNORS ASSOCIATION KANSAS PAC0.13357
KansasROADMAP SOLUTIONS, INC.0.16593
KansasWINN, JENNIFER019
KentuckyHEINER, HAL0.19572
MassachusettsBAKER, CHARLIE0.53379
MassachusettsBAKER, CHARLIE & POLITO, KARYN0.871150
MassachusettsBAKER, CHARLIE & POLITO, KARYN & MASSACHUSETTS REPUBLICAN PARTY0.52704
MassachusettsBERWICK, DON0.44495
MassachusettsCOAKLEY, MARTHA0.7672
MassachusettsCOMMONWEALTH FUTURE INDEPENDENT EXPENDITURE PAC5.183639
MassachusettsFALCHUK, EVAN0.32762
MassachusettsGROSSMAN, STEVE0.71469
MassachusettsMASS FORWARD0.36383
MassachusettsMASS INDEPENDENT EXPENDITURE PAC2.221127
MassachusettsMASSACHUSETTS DEMOCRATIC STATE COMMITTEE11122
MassachusettsMASSACHUSETTS TEACHERS ASSOCIATION IE PAC1.11706
MassachusettsMCCORMICK, JEFF0.0643
MarylandAMERICA'S FAMILIES FIRST ACTION FUND1.681015
MarylandBROWN, ANTHONY6.36031
MarylandBROWN, ANTHONY & ULMAN, KEN1.961468
MarylandDEMOCRATIC GOVERNORS ASSOCIATION0.861255
MarylandGANSLER, DOUG5.326630
MarylandGEORGE, RON01
MarylandHOGAN, LARRY1.671370
MarylandHOGAN, LARRY & RUTHERFORD, BOYD2.061583
MarylandMARYLAND DEMOCRATIC PARTY0.52315
MarylandMIZEUR & COATES1.271587
MaineCAMPAIGN FOR MAINE0.12799
MaineCUTLER, ELIOT0.562286
MaineLEPAGE, PAUL0.491909
MaineMAINE CONSERVATION VOTERS ACTION FUND0.23693
MaineMAINE FORWARD PAC1.112865
MaineMICHAUD, MIKE1.154327
MainePLANNED PARENTHOOD ACTION FUND0.11314
MaineREPUBLICAN GOVERNORS ASSOCIATION1.013273
MaineRGA MAINE PAC0.07277
MichiganCHANGE AGENT CONSORTIUM0.0213
MichiganDEMOCRATIC GOVERNORS ASSOCIATION9.1715910
MichiganINDEPENDENCE USA PAC1.22375
MichiganMICHIGAN REPUBLICAN PARTY1.021523
MichiganREPUBLICAN GOVERNORS ASSOCIATION6.7612868
MichiganSCHAUER, MARK2.294227
MichiganSNYDER, RICK7.3710670
MinnesotaALLIANCE FOR A BETTER MINNESOTA ACTION FUND1.973614
MinnesotaDAYTON, MARK1.442615
MinnesotaFREEDOM CLUB0.87885
MinnesotaHONOUR, SCOTT0.0333
MinnesotaJOHNSON, JEFF0.871395
MinnesotaMINNESOTA ACTION NETWORK0.31466
MinnesotaMINNESOTA DEMOCRATIC FARMER-LABOR PARTY0.491530
MinnesotaMINNESOTA JOBS COALITION0.0115
MinnesotaSEIFERT, MARTY0.0131
MinnesotaZELLERS, KURT0.13197
North CarolinaNATURAL RESOURCES DEFENSE COUNCIL0.63698
NebraskaAMERICAN FUTURE FUND0.28644
NebraskaBRUNING, JON0.772364
NebraskaCARLSON, TOM01
NebraskaCITIZENS FOR A SOUND GOVERNMENT0.461162
NebraskaFOLEY, MIKE0.19528
NebraskaHASSEBROOK, CHUCK0.94143
NebraskaIMPACT AMERICA ACTION0.19560
NebraskaMCCOY, BEAU1.063531
NebraskaREPUBLICAN GOVERNORS ASSOCIATION0.31054
NebraskaRICKETTS, PETE2.0612844
NebraskaSLONE, BRYAN0.12343
NebraskaUSA SUPER PAC0.16362
New HampshireHASSAN, MAGGIE0.591249
New HampshireHAVENSTEIN, WALTER0.56992
New HampshireLIVE FREE PAC0.29255
New JerseyBUONO, BARBARA4.151597
New JerseyCHRISTIE, CHRIS14.637496
New JerseyGARDEN STATE FORWARD1804
New JerseyLA ASOCIACION DE CONSUMIDORES LATINOS0.25274
New JerseyNEW JERSEY EDUCATION ASSOCIATION0.73846
New JerseyONE NEW JERSEY0.4170
New JerseyREPUBLICAN GOVERNORS ASSOCIATION2.35595
New MexicoBETTER NEW MEXICO PAC0.0111
New MexicoKING, GARY0.53995
New MexicoMARTINEZ, SUSANA3.948099
New MexicoRAEL, LAWRENCE0.17422
New MexicoREPUBLICAN GOVERNORS ASSOCIATION0.43708
New MexicoWEBBER, ALAN0.371018
NevadaSANDOVAL, BRIAN0.821517
New YorkASTORINO, ROB0.812477
New YorkCUOMO, ANDREW8.5112226
New YorkCUOMO, ANDREW & HOCHUL, KATHY4.394213
New YorkERIE COUNTY DEMOCRATIC COMMITTEE0.0227
New YorkNEW YORK DEMOCRATIC PARTY3.536510
New YorkNEW YORK REPUBLICAN STATE COMMITTEE0.09202
New YorkNEW YORK STATE DEMOCRATIC COMMITTEE7.219188
New YorkNEW YORKERS FOR FISCAL FAIRNESS0.11485
New YorkRESCUE NEW YORK INC0.45883
OhioFITZGERALD, ED0.781850
OhioKASICH, JOHN3.074698
OhioKASICH, JOHN & TAYLOR, MARY3.146938
OhioPAY US BACK OH0.13171
OhioPLANNED PARENTHOOD FEDERATION OF AMERICA0.03125
OhioREPUBLICAN GOVERNORS ASSOCIATION2.175124
OklahomaDORMAN, JOE0.59977
OklahomaFALLIN, MARY1.412820
OklahomaREPUBLICAN GOVERNORS ASSOCIATION0.23428
OregonEVERYTOWN FOR GUN SAFETY ACTION FUND0.019
OregonKITZHABER, JOHN0.892773
OregonRICHARDSON, DENNIS0.37764
OregonTOO EXTREME FOR OREGON COMMITTEE0.15287
PennsylvaniaCORBETT, TOM14.3721593
PennsylvaniaKEY QUESTIONS KEY ANSWERS0.1135
PennsylvaniaMCCORD, ROB6.926280
PennsylvaniaMCGINTY, KATIE2.484821
PennsylvaniaNEXTGEN CLIMATE ACTION COMMITTEE1.111468
PennsylvaniaPENNSYLVANIA FAMILIES FIRST1.752302
PennsylvaniaPHILADELPHIA FEDERATION OF TEACHERS0.87268
PennsylvaniaSCHWARTZ, ALLYSON5.784449
PennsylvaniaWOLF, TOM20.3522863
Rhode IslandALLIANCE FOR A BETTER RHODE ISLAND0.07110
Rhode IslandAMERICAN LEADERSHIP PROJECT0.22241
Rhode IslandBLOCK, KEN0.16434
Rhode IslandFUNG, ALLAN0.591041
Rhode IslandMID AMERICA FUND0.195
Rhode IslandPELL, CLAY1.554374
Rhode IslandRAIMONDO, GINA1.985322
Rhode IslandRHODE ISLAND DEMOCRATIC STATE COMMITTEE0.12266
Rhode IslandTAVERAS, ANGEL1.042585
South CarolinaDEMOCRATIC GOVERNORS ASSOCIATION0.261099
South CarolinaERVIN, TOM2.025287
South CarolinaHALEY, NIKKI2.657104
South CarolinaREPUBLICAN GOVERNORS ASSOCIATION1.153418
South CarolinaSHEHEEN, VINCENT1.86337
South CarolinaTHE MOVEMENT FUND0.27930
South DakotaDAUGAARD, DENNIS0.441272
South DakotaHUBBEL, LORA024
South DakotaLOWE, JOE0.0134
South DakotaWISMER, SUSAN0.06262
TennesseeHASLAM, BILL1.312763
TexasABBOTT, GREG19.9537062
TexasDAVIS, WENDY12.8220107
TexasGLASS, KATHIE011
TexasPERRY, RICK03
VirginiaCITIZENS UNITED0.28667
VirginiaCOMMON SENSE VIRGINIA PAC0.12404
VirginiaCONSERVATIVE CAMPAIGN COMMITTEE0.08145
VirginiaCUCCINELLI, KEN7.2615839
VirginiaDEMOCRATIC PARTY OF VIRGINIA3.214709
VirginiaENDING SPENDING ACTION FUND0.12160
VirginiaFIGHT FOR TOMORROW0.0882
VirginiaINDEPENDENCE USA PAC0.61772
VirginiaMCAULIFFE, TERRY10.6721442
VirginiaNEA ADVOCACY FUND0.311421
VirginiaNEXTGEN CLIMATE ACTION COMMITTEE1.154826
VirginiaNRA POLITICAL VICTORY FUND0.09367
VirginiaPEOPLE FOR THE AMERICAN WAY0.04125
VirginiaPLANNED PARENTHOOD VOTES0.331459
VirginiaPURPLE PAC0.16744
VirginiaREPUBLICAN GOVERNORS ASSOCIATION0.15919
VirginiaREPUBLICAN GOVERNORS ASSOCIATION & KEN CUCCINELLI2.235984
VirginiaSARVIS, ROBERT0.05224
VirginiaVIRGINIA PRINCIPLES FUND0.15513
VermontMILNE, SCOTT0.04136
VermontSHUMLIN, PETER0.441176
WisconsinBURKE, MARY5.3419016
WisconsinFIRE FIGHTERS FOR A BETTER WISCONSIN0.02100
WisconsinGREATER WISCONSIN COMMITTEE2.686123
WisconsinNATIONAL RIFLE ASSOCIATION0.38726
WisconsinNATIONAL RIFLE ASSOCIATION INSTITUTE FOR LEGISLATIVE ACTION0.16273
WisconsinRIGHT DIRECTION WISCONSIN PAC0.982046
WisconsinWALKER, SCOTT6.1117693
WisconsinWISCONSIN DEMOCRATIC PARTY05
WisconsinWISCONSIN LEAGUE OF CONSERVATION VOTERS INDEPENDENT EXPENDITURE C0.17586
WisconsinWISCONSIN WOMEN VOTE0.611269
WisconsinWMC ISSUES MOBILIZATION COUNCIL0.731188