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Over 900,000 Ads Aired in Presidential General Election Race; Over 210,000 Ads since October 1; President Continues to Hold Ad Advantage in Key Markets; Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads (MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads have been aired on broadcast and national cable television […]

Super PACs Sponsor Bulk of Presidential Ads; Obama, Crossroads GPS Battle in Same States (MIDDLETOWN, CT) – The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. As Table 1 shows, 7 out of 10 of the ads aired in this year’s presidential […]

Spending by outside groups up to $120 million since September 1 (MIDDLETOWN, CT –) As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure.  Almost $620 million of that spending has been since September 1, and $250 million was in the […]

Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled; California, Florida, Wisconsin, Ohio Inundated by Ads (MIDDLETOWN, CT –) The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006.   A Wesleyan Media Project analysis of […]

We took a quick look at magic word usage by interest groups in House and Senate races in 2008 and 2010 (1/1-10/5 in both cases).  The short story is that magic words are used far more often this year in House races (1 in every 3 IG ads, compared to 1 in 10 in 2008) […]

Tone of Ads on the Airwaves in Top Races Keeps Pace with 2008; Interest Groups Doing Heavy Lifting in Terms of Attacks (MIDDLETOWN, CT –) The battle for control of Congress and key gubernatorial positions are filling the airwaves with negativity.  Just under half of the ads aired so far this year were pure positive […]

Influx of Spending Indicates House is the True Battleground; IGs Spending Over $65 Million in Federal & Gov Races (MIDDLETOWN, CT –) An estimated $198M has been spent on advertising in U.S. Senate and U.S. House races in the five weeks between 9/1 and 10/7.  With September as the traditional start to the general election […]

Candidate and Interest Group Ad Volume, Spending Up Dramatically Over 2008; Party Spending Down; IGs Spending Over $100 Million in Federal & Gov Races (MIDDLETOWN, CT –) As of Sept. 15, an estimated $220 million has been spent on political advertising in races for Congress, greatly exceeding the roughly $135 million spent in U.S. House […]

Wesleyan Media Project receives Sunlight Foundation grant.