2020 Digital Spending Update

Trump Bets on Online Spending;
Warren, Biden, Harris Top Democratic Spenders;
Men Seeing More Online Presidential Ads


(MIDDLETOWN, CT) June 6, 2019 - In this early part of the 2020 election season, Donald Trump has spent vastly more on digital ads than his Democratic rivals,...

Read more

Four Key Lessons from 2018 Political Ads

(MIDDLETOWN, CT) December 3, 2018 – 2018 was a record-breaking year for campaign ads. WMP co-directors – Erika Franklin Fowler, Michael Franz and Travis Ridout – highlight four key lessons from 2018 political advertising in a piece for The Conversation. Read it here. 1 Read more