2012 Campaign Advertising Volume Crushed Previous Records;
Interest Group and Dark Money Analyses in the Works
(MIDDLETOWN, CT) Feb. 14, 2013 – Two comprehensive studies of the campaign ad trends from the 2012 election have been published by the researchers from the Wesleyan Media Project. “Negative, Angry, and Ubiquitous: Political Advertising in 2012”...Pro-Romney Ads Cut into Obama Advantage in Last Week of Oct;
Obama campaign outspends Romney campaign 2.6:1 on ads in the general election period;
Republican outside groups make up the difference for Romney
(MIDDLETOWN, CT) Nov. 2, 2012 – As the 2012 campaign comes to a close, the number of ads aired...Over 900,000 Ads Aired in Presidential General Election Race;
Over 210,000 Ads since October 1;
President Continues to Hold Ad Advantage in Key Markets;
Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads
(MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads...President Holds Advantage in 14 of 15 Top Markets;
Only 7.8 Percent of Presidential Ads Positive;
FCC electronic disclosure leaves out more than 50% of federal ads
(MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party...