Super PACs Sponsor Bulk of Presidential Ads; Obama, Crossroads GPS Battle in Same States (MIDDLETOWN, CT) – The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. As Table 1 shows, 7 out of 10 of the ads aired in this year’s presidential […]
Category Archive for 'Governor Races'
(Middletown, CT–) Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and “The Citizens United Election? Or […]
Spending by outside groups up to $120 million since September 1 (MIDDLETOWN, CT –) As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure. Almost $620 million of that spending has been since September 1, and $250 million was in the […]
Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled; California, Florida, Wisconsin, Ohio Inundated by Ads (MIDDLETOWN, CT –) The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006. A Wesleyan Media Project analysis of […]
Tone of Ads on the Airwaves in Top Races Keeps Pace with 2008; Interest Groups Doing Heavy Lifting in Terms of Attacks (MIDDLETOWN, CT –) The battle for control of Congress and key gubernatorial positions are filling the airwaves with negativity. Just under half of the ads aired so far this year were pure positive […]
Candidate and Interest Group Ad Volume, Spending Up Dramatically Over 2008; Party Spending Down; IGs Spending Over $100 Million in Federal & Gov Races (MIDDLETOWN, CT –) As of Sept. 15, an estimated $220 million has been spent on political advertising in races for Congress, greatly exceeding the roughly $135 million spent in U.S. House […]