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Microtargeting: Not Just for Online Ads

The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet.  This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads.  In a newly published study appearing in...
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Wesleyan Media Project Launched

Offers comprehensive, non-partisan tracking and analysis of major political ads (MIDDLETOWN, CT) Sept. 23, 2010 -- Wesleyan University is launching a non-partisan initiative designed to perform comprehensive tracking and analysis of federal and state political advertisements by candidates, parties and special interest groups. The project launches at the onset of a political election season poised to break...
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