Positive advertising matters as much if not more than negativity(MIDDLETOWN, CT) Mar 14, 2012 -- In the midst of perhaps the most negative presidential primary race in recent history, a new Wesleyan Media Project affiliated study (click here for an older local copy) published by Political Research Quarterly suggests that the...
The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads. In a newly published study appearing in...Read more
Complete with new data on the Florida primary, The Wesleyan Media Project Monday will release its first analysis of campaign ads for 2012.Read more
(MIDDLETOWN, CT) Jan. 11, 2011 -- Two comprehensive studies of the campaign ad trends from the 2010 election have been published by the researchers from The Wesleyan Media Project. “Advertising Trends in 2010” (click here for a local copy), by Erika Franklin Fowler of Wesleyan University and Travis Ridout of Washington State University, and...Read more