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Latest WMP Research

2018 Political Advertising Year-end Summary Published in PS

(MIDDLETOWN, CT) September 27, 2019 -- New research published in PS by Erika Franklin Fowler, Michael M. Franz and Travis N. Ridout, co-directors of the Wesleyan Media Project, offers a post-mortem on political advertising in 2018, providing important context for that year’s “blue wave” in which...

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2016 Election Study Published

Wesleyan Media Project shares lessons, analysis from 2016 election cycle

(MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters...
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