Welcome to the new WMP blog!

Loyal visitors to our website may know that Mike Franz, Travis Ridout and I haven’t always limited ourselves to real-time updates on advertising though that has been our primary activity for the last four years. As academics, however, we do much more than real-time advertising analysis, and like other blogs before us, we believe that we share a responsibility to help make political science research more accessible and available to journalists and the public. As such, this new blog portion of our website will be devoted to highlighting not just our own research on advertising and media but also those of others in the field to help more broadly disseminate what is known about advertising including but not necessarily limited to: its influence, how disclosure and dark money matter, and when and why negativity works.

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