2016 ElectionsReleases

Clinton Crushes Trump 3:1 in Air War

Clinton also dominates local cable, which Trump has largely ignored Over 3.3M airings in 2016 Cycle; Nearly $600 million in ads for Senate races November 3, 2016 Report Highlights President • Clinton crushes Trump 3:1 on air (Table 1) • Presidential volume comparison from the last two weeks (Table A1) • NEW: WMP reports local cable airings from 2016 and 2012 (Table 2) • MAP: Large Clinton advantages on air persist in last two weeks (Figure 1) • Clinton dominates top markets including Orlando, Tampa, Las Vegas (Table 3) • MAP: Geographic comparison of presidential ad volumes from 2012 and…
Wesleyan Media Project
November 3, 2016
2016 ElectionsReleases

Presidential Ad Volumes Less than Half of 2012

Clinton Maintains Huge Advantage Over Trump Trump Campaign Running Positive Ads; Dems Hold Ad Advantage in Many Senate Races October 18, 2016 Report Highlights • Clinton ads out-air Trump ads more than 3:1 (Table 1) • Group ads still favor Clinton campaign (Table 2) • Pres ads this cycle more positive than the last 4 presidential campaigns (Table 3) • 50% of Trump ads are positive (Table 4) • Top media markets data show Florida still at center of pres ad storm (Table 5) • Senate ad advantage map (Figure 6) • NV Sen sees the most negative ads this…
Wesleyan Media Project
October 18, 2016
2016 ElectionsReleases

Pro-Clinton Ads Continue to Dominate Airwaves

Parties, Republican Groups Staying Out of Presidential Race, but Trump Advertising at Same Pace as Romney in 2012; Senate Advertising Heats Up: Outside Group Activity Continues to Break Records; Third of Group Ads are Dark Money September 20, 2016 Report Highlights • Pro-Clinton ads dominating in most markets (Figures 1 & 2) • Party ads and pro-GOP group ads down in Pres. race (Table 2) • Pres. advertising is more negative in 2016 (Table 3) • Only Clinton reaching out through Spanish-Language advertising (Go to section) • Pres. ad spending nearly $600M for more than 700K ads (Table 4) •…
Wesleyan Media Project
September 20, 2016
2016 ElectionsReleases

Over 2 Million Political Ads Aired This Cycle

Group Activity in Senate Contests at All-Time High; Democrats Advantaged in Competitive Senate Races; Super PACs Heavily Involved August 24, 2016 Report Highlights • Presidential and Senate ads heavily out-numbering ads in other races • Outside group ad airings in Senate races are at an all-time high • Ad spending higher than 2012: Dems sponsor own, GOP rely on outside groups • Hillary Clinton is top ad sponsor so far in the general election • Impact on media markets since first Trump ad buy • FL, OH and NC voters are seeing the most presidential ads • Democrats are running…
Wesleyan Media Project
August 24, 2016