(MIDDLETOWN, CT) December 13, 2017 - The deadline for the fifth open enrollment period of the Affordable Care Act (ACA) is just two days away. With a slashed federal advertising budget, fewer days to sign up, and evidence linking ad volume to enrollment uptake, reports of higher than expected enrollment so far...Read more
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NJ & VA see more pro-Democratic advertising on television(MIDDLETOWN, CT) November 6, 2017 - As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s Terry McAuliffe are heading into the final push. Democratic candidates for governor in both...
(MIDDLETOWN, CT) November 1, 2017 - Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment period that begins today. More specifically, the advertising budget for plans available through healthcare.gov was cut 90 percent (from $100 million to $10 million)...Read more
Wesleyan Media Project shares lessons, analysis from 2016 election cycle(MIDDLETOWN, CT) March 6, 2017 - The 2016 presidential campaign broke the mold when it comes to patterns of political advertising. But, in a new publication, the Wesleyan Media Project directors say “Not so fast” to those who argue that advertising no longer matters...
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