2018 ElectionsReleases

Advertising Issue Spotlight (through 7/31/18)

(MIDDLETOWN, CT) August 29, 2018 - The Wesleyan Media Project is releasing the first post in a series of regularly updated overviews of issue mentions in federal races by state. Below we show the number of ads that aired in House and Senate races from January 1, 2017 to July 31, 2018. We break down the percentage of ads mentioning six key issues tracked by the WMP. For example, from January 1, 2017 through the end of July, 19,926 ads have aired in federal races in Arizona. An overwhelming majority (59 percent) of those ads mentioned the issue of healthcare,…
Wesleyan Media Project
August 29, 2018
2018 ElectionsReleases

Mentions of Trump Common in Facebook Advertising

But a Comparison of FB and TV Suggests the Emphasis from Senate Candidates is Different Across Platforms (MIDDLETOWN, CT) August 1, 2018 - Mentions of Donald Trump are quite common in Facebook advertising from many Senate candidates, according to a new analysis. The Wesleyan Media Project is pleased to provide our first comparison (and we believe the first systematic comparison) of ad content on television with ad content on Facebook. The analysis focuses on unique ads posted or aired this year by several candidates running for U.S. Senate. Wesleyan Media Project staff analyzed Facebook creatives captured and reported by Pathmatics…
2018 ElectionsReleases

GOP Praise Trump at Record Rates

Both Republican and Democratic Ads Mention the President; In Two Decades of Midterms, Only GWB After 9/11 Comes Close in Positive References (MIDDLETOWN, CT) August 1, 2018 - Members of a president’s party often avoid mentions of the president during a midterm election year, but 2018 is proving to be an exception, according to an analysis by the Wesleyan Media Project. The project examined mentions of the president in broadcast television ads aired in House and Senate races since June 5. Figure 1 displays the percentage of ads mentioning the incumbent president positively and negatively in each midterm election cycle…