2018 ElectionsReleases

TV Ad Volume Nearly Doubles Over Prior Midterm Cycle

Dark Money Up 26% over 2014;Over $40M in California for House, Senate, and Governor June 7, 2018 Report Highlights • Over 1 million ads (nearly $375 M) in congressional and gov races since Jan. 1, 2017 (Table 3) • Midterm ad volumes overall have nearly doubled over the previous midterm cycle (Table 3) • Nearly a quarter million ads costing over $70 million aired in states with primaries on June 5 (Table 1) • Summary of ad airings & spending in states with June 12 primaries (Table 2) • California Charter Schools Association Advocates tops list of biggest outside group…