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With Only 45 Days to Spread the Word, Health Insurance Advertising Spikes

(MIDDLETOWN, CT) December 13, 2017 - The deadline for the fifth open enrollment period of the Affordable Care Act (ACA) is just two days away. With a slashed federal advertising budget, fewer days to sign up, and evidence linking ad volume to enrollment uptake, reports of higher than expected enrollment so far this year are somewhat puzzling. A new report by the Wesleyan Media Project shows that the volume of television advertising during the first 37 days of the open enrollment period (from November 1 to December 7) is actually up 51 percent over the same time window last year…
Wesleyan Media Project
December 13, 2017