2018 ElectionsReleases

Trump & Culture War Featured in 2017 Gov Advertising

NJ & VA see more pro-Democratic advertising on television (MIDDLETOWN, CT) November 6, 2017 - As Election Day approaches, the gubernatorial races to replace New Jersey’s Chris Christie and Virginia’s Terry McAuliffe are heading into the final push. Democratic candidates for governor in both New Jersey and Virginia have an edge in the televised air war. As shown in Table 1, TV advertising in Virginia is particularly heated, up 37 percent over the race in 2013, while New Jersey has seen fewer ads, primarily due to less advertising on the Republican side. Table 1: Volume of Gubernatorial Ads in 2017…
Wesleyan Media Project
November 6, 2017
Releases

As Affordable Care Act Open Enrollment Begins,
Evidence on How Ads Matter

(MIDDLETOWN, CT) November 1, 2017 - Earlier this year, the Trump Administration announced drastic cuts to the advertising and outreach budget for the 2018 individual health insurance marketplace open enrollment period that begins today. More specifically, the advertising budget for plans available through healthcare.gov was cut 90 percent (from $100 million to $10 million) and the in-person outreach budget was reduced by 41 percent, which collectively result in a 72 percent reduction in marketing and outreach efforts for the federal marketplace. In addition, the enrollment window for all plans available through the Affordable Care Act (ACA) is only 45 days…
Wesleyan Media Project
November 1, 2017