2016 ElectionsReleases

Advertising Volume Up 122% Over 2012 Levels;
Spending in Presidential Race Over $400 million

Presidential Advertising Largely Positive; Dark Money Flooding Senate Contests May 12, 2016 Report Highlights • Advertising volume compared to 2008 and 2012 • GOP pres. candidates relying more on outside groups • Top outside group sponsors • Milwaukee, Hartford, Indianapolis saw most ads since March 15 • Super PACs pay for over 90% of GOP outside group ads • Candidate ads overwhelmingly positive • Issues featured in ads • Hottest Senate races are in PA, MD and AL • Senate Races: Top outside group sponsors • Senate Races: Dark money groups more active (MIDDLETOWN, CT) May 12, 2016 - Although…