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2014 ElectionsReleases

Ad spending in 2014 elections poised to break $1 billion

Democrats Hold Slight Lead in Senate Advertising; Interest Groups Account for 40 Percent Senate Airings This Cycle, All-time High   (MIDDLETOWN, CT) October 14, 2014 – Just three weeks out from Election Day 2014, Democrats hold a very slight advantage in the most competitive Senate races. In 10 of the 15 Senate races with the highest volume of advertising, more ads favoring Democrats than ads favoring Republicans aired between September 26 and October 9 (Table 1). Table 1: Ad Volume and Spending in Top Senate Races Republicans continue to be more reliant on outside group advertising than Democrats. In 13…
Wesleyan Media Project
October 14, 2014
Blog

Welcome to the new WMP blog!

Loyal visitors to our website may know that Mike Franz, Travis Ridout and I haven’t always limited ourselves to real-time updates on advertising though that has been our primary activity for the last four years. As academics, however, we do much more than real-time advertising analysis, and like other blogs before us, we believe that we share a responsibility to help make political science research more accessible and available to journalists and the public. As such, this new blog portion of our website will be devoted to highlighting not just our own research on advertising and media but also those of…
Erika Franklin Fowler
October 8, 2014
2014 ElectionsReleases

GOP Groups Keeping Senate Contests Close

Republicans Have Ad Advantage in Iowa, Kentucky Senate Races; Dems Ahead in Michigan, Louisiana   (MIDDLETOWN, CT) September 30, 2014 – Two weeks ago, the Wesleyan Media Project reported that Democrats had dominated advertising in the most competitive Senate races in the first part of September. But over the past two weeks, Republicans have built ad advantages in Iowa, Kentucky, Colorado and Alaska thanks to spending by outside groups. In all four of those states, over 40 percent of pro-Republican ad airings were sponsored by groups between September 12 and September 25. Table 1 shows ad volumes and spending in…
admin
September 30, 2014
2014 ElectionsReleases

2014 General Election Advertising Opens Even More Negative than 2010 or 2012

Dems Hold Advantages in Air War in Senate and House; GOP Airs More Ads in Gubernatorial Races (MIDDLETOWN, CT) September 16, 2014 – In the past two weeks, advertising in federal and gubernatorial races has not only increased in volume compared to the same period in 2010, but is more negative as well. Democratic advertising has outpaced Republicans advertising over the past two weeks in House and Senate races, while Republicans hold an edge in gubernatorial races. (more…)
admin
September 16, 2014