We took a quick look at magic word usage by interest groups in House and Senate races in 2008 and 2010 (1/1-10/5 in both cases). The short story is that magic words are used far more often this year in House races (1 in every 3 IG ads, compared to 1 in 10...
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Negative Ads Prominent, Increasing in Number, but 2010 No More Negative than Previous Election Year
Tone of Ads on the Airwaves in Top Races Keeps Pace with 2008;
Interest Groups Doing Heavy Lifting in Terms of Attacks
(MIDDLETOWN, CT) Oct. 14, 2010 -- The battle for control of Congress and key gubernatorial positions are filling the airwaves with negativity. Just under half of the ads aired so far this...U.S. House and U.S. Senate advertising spending approaches $200M in last five weeks, $367M total since Jan 1
Influx of Spending Indicates House is the True Battleground;
IGs Spending Over $65 Million in Federal & Gov Races
(MIDDLETOWN, CT) Oct. 13, 2010 – An estimated $198M has been spent on advertising in U.S. Senate and U.S. House races in the five weeks between 9/1 and 10/7. With September as the traditional start...